Privacy Policy
Effective Date / Last Updated: June 2026
Trend Culture (Operator: the nanum) has established this Privacy Policy in accordance with the Personal Information Protection Act and other applicable laws, in order to protect users’ personal information and to clearly disclose how such information is processed. This Site does not operate general reader membership registration, and comments are published under an anonymous display name by default.
1. Data Controller and Scope of Application
This Policy applies to the articles, comments, tips/inquiries, advertising/affiliate links, and administrator functions provided on the Trend Culture website (www.trendkultur.com).
- Operator: the nanum
- Publication name: Trend Culture
2. Personal Information Collected and Purpose of Use
|
Category |
Item |
Purpose of Use |
|---|---|---|
|
Comment Submission |
Comment content, one-way hash of the connecting IP address, browser/device information (User-Agent), and timestamp |
Posting and displaying comments, blocking spam and illegal content, and addressing disputes |
|
Email Inquiries and Tips |
Sender’s email address, name or display name, content of the inquiry or tip, and information contained in attachments |
Responding to inquiries, reviewing tips, and processing requests for corrections, rebuttals, or deletions |
|
Administrator and Reporter Accounts |
Email, password hash, session token, login timestamp |
Administrator authentication, management of articles, comments, and reporter profiles, and security management |
|
Service Usage Process |
Cookies, access logs, IP addresses, referrers, visited pages, approximate device/browser information |
Security, incident response, usage statistics, improvement of advertising quality |
Trend Culture does not, as a general rule, collect unique identifying information such as resident registration numbers or passport numbers, or sensitive information such as beliefs, ideology, or health information. If a user voluntarily includes personal information in a comment, tip, or inquiry, that information may be processed accordingly — please include only the information necessary.
3. Retention and Processing Period
- Comments: Retained for the duration the comment remains published, to support publication and dispute resolution. Deleted or made private upon request, or when there is no longer an operational need to retain it.
- IP hashes and access logs: Retained for the period necessary for spam/security response and troubleshooting, after which they are destroyed or processed into a form that is difficult to identify.
- Email inquiries/tips: Retained for the period necessary to respond and for follow-up verification; retained longer where required by an ongoing dispute or legal obligation.
- Administrator/author account information: Retained for the duration of the account’s operation; deleted or deactivated after the account’s authority ends, except where retention is necessary for security or audit purposes.
4. Provision of Personal Information to Third Parties
Trend Culture does not sell users’ personal information to external parties. However, personal information may be provided to the extent necessary in the following cases:
- Where the user has given prior consent
- Where required by law, or upon a lawful request from an investigative agency, court, or administrative authority
- Where necessary to respond to disputes, including press arbitration, correction/rebuttal/deletion requests, or handling of rights-violation reports
5. Outsourced Processing and Use of External Services
The Site uses the following types of external services for site operation, security, advertising, analytics, and provision of affiliate links. Some external services may independently collect cookies and device information under their own terms and privacy policies, and such information may be processed on servers located outside Korea.
|
External Services |
Purpose of Use |
Information that can be processed |
|---|---|---|
|
chemicloud |
CDN, DNS, security, image and static file delivery |
Access logs, IP addresses, device and browser information |
|
Google AdSense |
Ad serving, ad performance measurement, fraud prevention |
Cookies, advertising identifiers, access and device information |
|
Taboola |
Provision of recommendation ads, ad performance measurement, and web push scripts |
Cookies, access and device information, and ad interaction information |
|
Microsoft Clarity |
Analysis of visit flows and screen interactions |
Cookies, device and browser information, and usage behavior data |
|
MyRealTrip |
Affiliate links; links to reservation or product pages |
Campaign parameters transmitted upon clicking the link and information directly entered by the user on the site |
|
Naver Analytics |
Visit statistics, search traffic analysis |
Cookies, connection and device information |
6. Cookies and Similar Technologies
Trend Culture and its external advertising/analytics partners may use cookies or similar technologies for personalized advertising, traffic statistics, security, and fraud prevention. Users may refuse or delete cookies through their browser settings. Note that restricting cookies may cause certain features, advertising, or analytics measurement to not function properly.
7. Procedure and Method of Destruction
Personal information is destroyed without delay once the retention period ends or the purpose of processing has been achieved. Electronic files are deleted using methods that make recovery impossible, and printed or written materials are destroyed by shredding or an equivalent method. Information subject to a legal retention obligation is stored separately from other information.
8. Rights of Users and Legal Guardians
Users may request access to, correction of, deletion of, suspension of processing of, or withdrawal of consent regarding their own personal information. To request deletion of a comment or inquiry record, please contact the Data Protection Officer listed below.
Trend Culture does not operate general reader membership registration and does not separately collect personal information from children under the age of 14. If a comment or tip is found to contain a child’s personal information, it may be deleted or made private at the request of a guardian or at the operator’s discretion.
9. Measures to Ensure Data Security
- Authentication and session-based access restrictions for the administrator page
- Hashing of commenter IP addresses and minimization of unnecessary collection of directly identifying information
- Detection of spam and malicious links, with management of comment visibility and deletion
- Use of HTTPS communication, CDN, firewalls, and other security services
- Restriction of administrator privileges to necessary personnel and scope of duties
10. Personal Information Related to Article Tips and Correction Requests
Information provided by users for the purpose of requesting article corrections, rebuttals, deletions, or reporting rights violations (such as portrait rights, copyright, or defamation) is used for fact-checking and to respond with the outcome. To verify such requests, Trend Culture may ask for the article URL, the reason for the request, and materials confirming the requester’s status as the rights holder.
11. Data Protection Officer and Inquiries
- Data Protection Officer: Jo Hyeong-seok
- Affiliation: Trend Culture
- Email: kultur202@gmail.com
- Phone: 010-4637-2825
12. Remedies for Infringement of Rights
For consultation or dispute resolution regarding a personal information breach, users may contact the following organizations:
- Personal Information Infringement Report Center: privacy.kisa.or.kr / 118 (no area code)
- Personal Information Dispute Mediation Committee: www.kopico.go.kr / 1833-6972
- Supreme Prosecutors’ Office Cyber Investigation Division: www.spo.go.kr / 1301 (no area code)
- National Police Agency Cyber Investigation Bureau: ecrm.police.go.kr / 182 (no area code)
13. Changes to This Policy
This Policy may be revised in response to changes in applicable law, service structure, or the comment, advertising, or analytics tools used. In the event of material changes, the effective date, the nature of the change, and the reason will be announced on this page or through a notice on the Site.