If you’re an ENHYPEN fan, Seoul itself might feel a little different to you. ENHYPEN is Seoul’s official honorary ambassador, so traces of the group are already woven into some of the city’s best-known landmarks.
Add in photocard shopping and a K-pop experience or two, and you’ve got a genuinely full day.
ENHYPEN and Seoul Have a Deeper Connection Than You’d Expect
From October through December 2025, ENHYPEN ran a large-scale campaign with the city of Seoul. During that period, ENHYPEN media facades lit up 14 major landmarks — including Dongdaemun Design Plaza (DDP), Atelier Gwanghwa, the Haechi Madang media wall, and the Banpo Bridge Moonlight Rainbow Fountain — while a commemorative pop-up ran at Lotte World Mall, and every Photoism photo booth branch across Seoul got ENHYPEN-themed frames.
To be upfront about it, that specific campaign wrapped on December 31, 2025. But DDP, Gwanghwamun, and Banpo Bridge are major Seoul attractions in their own right, the kind of places most visitors stop at whether or not they’re an ENHYPEN fan. Knowing that “ENHYPEN was part of this place’s story for a while” just adds another layer to an ordinary sightseeing stop. The Banpo Bridge rainbow fountain in particular is already a well-known nighttime light show, so it fits naturally into an evening itinerary.
The campaign itself was built around ENHYPEN’s world tour encore, “WALK THE LINE: FINAL,” and combined the Lotte World Mall pop-up with citywide Photoism frame access — a genuinely large footprint for a single-city partnership.
Photocard Shopping — POCA SPOT in Hongdae and Myeongdong
Good news for ENHYPEN fans: both the Hongdae and Myeongdong POCA SPOT locations carry ENHYPEN photocards.
- Hongdae: 3-minute walk from Exit 7 of Hongik University Station, 48-14 Wausan-ro 29-gil, Mapo-gu, 3rd floor of the building (2nd floor for random pulls, 3rd floor to pick your member)
- Myeongdong: 33 Myeongdong 8na-gil, Jung-gu, spanning 1st–3rd floors
Both locations are card payment only, so no cash needed. If you want albums or a lightstick too, Withmuu and Story K in Hongdae, or K-Mecca in Myeongdong, are worth a stop.
A Few Practical Shopping Tips
Tax-free shopping: International visitors can get a refund on purchases over a certain amount. Some stores apply it instantly at checkout; others require an airport claim. Ask before you pay.
Watch your luggage space: Photocards and albums add up fast and eat into suitcase space quickly. Some of the larger stores offer international shipping, so ask ahead if you’re planning to buy in bulk.
A Note on Their Agency
ENHYPEN is under BELIFT LAB, a HYBE label. BELIFT LAB’s office is inside HYBE’s Yongsan headquarters in Seoul. For details on accessibility, what you can and can’t see there, and everything else about visiting that building, check our [LE SSERAFIM Seoul travel guide] — since it’s the same building, we’re keeping this section brief here to avoid repeating ourselves.
A Bit of Pop-Up Trivia
ENHYPEN is also known for distinctive pop-up stores tied to each album cycle. Most recently, an official character pop-up for “ENCHIN” ran at Yongsan I’Park Mall in May 2026. During the “DESIRE: UNLEASH” era, they also partnered with Spotify on “MAISON ENHYPEN,” an immersive pop-up experience that ran simultaneously in Seoul, Tokyo, Jakarta, and LA. These pop-ups aren’t permanent, so check Weverse or their official social accounts for anything currently running before your trip.
A K-pop Dance Class — Try It Yourself
Several studios around Hongdae run K-pop dance classes designed for international visitors. Most are taught in English, and some let you choose the song you want to learn. Classes usually run 1–2 hours, and many include a filmed video of your routine at the end — worth confirming when you book.
A One-Day Itinerary
- Morning: Walk around Gwanghwamun and DDP (knowing the ENHYPEN campaign backstory makes it more fun)
- Lunch: Grab a meal nearby
- Afternoon: Head to Hongdae — ENHYPEN photocard shopping at POCA SPOT, browsing at Withmuu or Story K, and a K-pop dance class
- Evening: Head to Banpo Bridge for the Moonlight Rainbow Fountain night show
Frequently Asked Questions
Q. Is ENHYPEN actually Seoul’s honorary ambassador? Yes. They ran an official campaign with the city in 2025, lighting up landmarks across Seoul with media facades to mark the encore of their “WALK THE LINE” world tour.
Q. Can I still visit those campaign landmarks? Yes. DDP, Gwanghwamun, and Banpo Bridge are all permanent, year-round Seoul attractions. Just note that the ENHYPEN-specific decorations and media facades were only up during the campaign period (October–December 2025).
Q. Where can I reliably find ENHYPEN photocards? Both the Hongdae and Myeongdong POCA SPOT locations carry them, though cards for popular members can sell out depending on when you visit.
Q. Are the pop-up stores always open? No. They run for limited periods tied to album releases or special seasons. Check Weverse or official social accounts before your trip to see what’s currently running.
Quick Checklist
- ENHYPEN is Seoul’s official honorary ambassador and ran a major city campaign in 2025
- DDP, Gwanghwamun, and Banpo Bridge remain permanent Seoul attractions even after the campaign ended
- POCA SPOT in Hongdae and Myeongdong both carry ENHYPEN photocards
- Withmuu, Story K, and K-Mecca are good for albums and lightsticks
- For details on BELIFT LAB’s HYBE headquarters, see our LE SSERAFIM Seoul guide
Seoul itself might feel a little different if you’re an ENHYPEN fan. The group’s story is already woven into parts of this city, so knowing the backstory can make even a standard tourist stop feel a bit more special.
